So glad you asked…

There are thousands of thoughts lying within us that we do not know until we take up the pen to write. As Oscar Wilde said in that famous play, The Importance of Being Earnest ‘I never travel without my diary. One should always have something sensational to read on the train’

So, “why should I keep a journal?” you ask.

~Your children and grandchildren will want to read it. Perhaps that’s hard to believe right now for maybe your life seems quite ordinary and of little interest to anyone else. But, wouldn’t you be thrilled to find a journal written by your great grandfather about life in the 1800’s or your grandmothers take on her new purchase, the first washing machine? Such a peek at days gone by is fascinating. And so it is with you; when your grandkids or great grandkids are talking to people via hologram, they are going to be absolutely fascinated by your excitement of those ancient things like the I- Phone and Microwave oven. Share your thoughts and emotions of where you were when the World Trade Center was attacked or your experience driving your first hybrid car…… any and all pertinent events. While you may think that you’ll be able to remember everything clearly in the future, you won’t. It is said that by age 80, you will only remember the faintest outlines of the big occurrences in your life. Your journals will leave a legacy for your family.

~It can make sense of issues. After struggling with a choice and thinking long and hard about it, make a decision and then write down how and why you came to that decision. A journal can aid you in these dilemmas.  In time, if you start doubting the choice, you can look back, remind yourself of why you made that decision in the first place, and feel reassured.

It is a perfect tool to use if you find yourself in a funk and can’t seem to get out of it; look back through your journal to find the times when you were happiest.  Old journal entries can help you rediscover the kind of changes you need to make to get your life back on track….or simply to realize what a fool you were in your 20’s. Finally, simply writing about your feelings and frustrations helps you focus on what’s really going on in your life and in your head, so that you can come up with a solution to your problems.

~Journaling grants you immortality. Think of the billions of people who have and will perish from the earth without leaving a trace of themselves behind. They vanish into the ether, completely forgotten in the annals of history. A journal helps make you immortal. It is a tangible piece of evidence to leave behind that you were here! And who knows? Maybe the whole world might be interested in your musings someday. How many men were ignored in their lifetime, only to be celebrated after their death?

~It’s empowering.Philosopher and psychologist William James once said, “If you can change your mind, you can change your life” — and journal-writing can help you do just that. Writing about the ups and downs of your daily life can help you to get perspective on your experiences and find lessons in them. Keeping a journal is a constant and clear way to remind yourself that YOU — and nobody else — are the author of your own life story.

Whether you use your journal as some of us do, to simply keep grocery lists or your “to-do “list, or as a therapeutic catharsis, or to have the printed word to reflect over your past, it is for certain that journaling has become very popular. The most telling statistic on the popularity of journaling comes from notebook/journal manufacturers, who estimate that more than five million blank books are sold each year.


“I have all my life regretted that I did not keep a regular [journal]. I have myself lost recollection of much that was interesting and I have deprived my family and the public of some curious information by not carrying this resolution into effect.” Sunday, 20 November 1825,Sir Walter Scott


Behind the scenes: Manufacturing and Production

5 questions for Taddeo Rossi:  We continue our Behind the Scenes series with Taddeo Rossi, the head of manufacturing and production at Rossi. 

foto taddeoCan you tell us a little bit about the craftsmanship that goes into your products?

Many are the steps in the production of our items, where the experienced manual “touch” is what determines an excellent final result. Maybe the secret is to combine technology with the experience gained by our family of printers for over three generations. Many teachings from my grandfather Antonio are still valid today and many times, that’s what makes the difference.

 What does it mean to you to have your products still produced in Italy?

Manufacturing in Italy means manufacturing beauty… Unfortunately, for many companies producing in Italy is no longer cost-effective. Some have outsourced the production in Eastern Europe where costs are clearly lower than ours, others are even having almost everything produced in south-east Asia.  But one sees the difference, you can touch it. For a company like ours, tied to the Italian tradition and with a very strong identity which stands for quality and design, this can never happen.

Can you reveal any insider manufacturing secrets on how you achieve some of the amazing effects in your print production, such as your brilliant colors and metallic inks? 

There are many small and big devices  in our multiple productions that one might call “secrets”. For sure every factory has its own and they are jealously guarded. In our case passed on from father to son. However a good lot of love for one’s work is always necessary.

What I can say (not really a secret because it’s under the eyes of all our customers) is that we use, in all cases (almost obsessively), first quality material and this inevitably evolves into superior products from every point of view. Only the best papers, the best inks, the best glues are used in our company. In our opinion the best components always make the difference and since quality is our strength and our pride, we couldn’t act differently.

 What do you think is the most exciting development that’s happened in the Rossi 1931 history?

My grandfather Antonio started his small printing business in 1931. With great sacrifices he purchased the first typographic printing machines which unfortunately were partially destroyed during World War II. After the war he managed to restore some of them and he went back to his work with more determination than before (in Italy, we Tuscans are considered – in a positive sense – a bit stubborn). These same machines have arrived until today and, again restored, they are now working in our modern factory next to the most recent printing machines.

These old machines remind us every day what a long way we have come and are, as once my grandfather, tireless workers. Keeping alive a part of our history has been for us the exciting development or, so to say, the most exciting challenge.

What technology trends do you see with regards to printing and manufacturing? 

We always keep an eye on the new technologies. A company like ours has to stay updated and must constantly make investments in new technologies. But in our case the new machines work integrated with the old ones, the limits of some are made up for by others. We work like this because often only with an old procedure (which at first glance may seem obsolete, outdated) can one obtain a product of real, different, refined “flavor”.

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