Sneak Peek: Decorative Papers

Posted on March 21, 2013 by Rossi1931

Rossi’s newest collection of decorative papers has launched! This standout Italian collection is as tactile as it is visual, with a huge array of subjects, patterns, and color palettes.

It’s often the little details that add up to big impact: small hits of brilliant gold and silver metallic ink, finely detailed and multi-layered illustrations, delicate flourishes and stunning patterns and colors.

From Art Nouveau flowers to vintage numbers, the range is stunning

From Art Nouveau flowers to vintage numbers, something for everyone

To achieve such a wide range of saturated colors and incredible color registration, considerable technical skill is required. These are the details that would challenge any pressman!

Be it weddings, showers, or bar mitzvahs, these patterns are big, bold, and contemporary.

This is gift wrapping luxury, be it weddings, showers, birthdays, or bar mitzvahs

A hint of gold metallic among the flourishes (you won’t find these at Wal-Mart!)

Two sizes are available: 28 x 40 and 20 x 28, as well as new collage sets containing an assortment of sheets. Perfect for scrapbooking, decoupage, handmade cards, and school projects.

You’ll want these decorative papers right away! Keep in mind, a large selection of Rossi papers are now stocked stateside in Florida, making shipping and delivery a breeze throughout the US. For a list of retailers carrying Rossi papers, please click here.

For more information, visit http://rossi1931.com

Featured Retailer: EyeItalia

Posted on March 3, 2013 by Rossi1931

First, it was annual vacations in France. Then, for a change of pace, a summer trip to the Tuscany region of Italy. From that moment Susan Naythons was hooked.

Susan is the founder of EyeItalia, an online retailer of Italian handcrafted goods. So impressed with Italy during that summer vacation, she decided to stay for a year in 2005 and help friends renovate a villa and outfit it with everything that was needed— furniture, housewares, linens, stationery—in preparation for paying guests.

But when the year was up, Susan wasn’t quite ready to give up Italy completely. Instead, she returned to California and with the knowledge gained from her time in Italy, launched her website, EyeItalia. “That year-long experience really helped prepare me for my next venture,” says Susan. From excursions around the Tuscan countryside and beyond, she discovered many of her product lines, including Rossi fine Italian stationery.

“Rossi is one of my anchor companies,” says Susan. “It’s a wonderful product line to carry in terms of quality and design, and their customer service is second to none,” she adds. She stocks a full line of Rossi products and finds her best sellers are still the traditional Florentine patterns.

Equally important are Rossi’s customer policies. “They offer a real advantage for American retailers who import from Europe; you absolutely can’t beat the fact that they do business in dollars, not euros. They also include the freight costs so there are no surprises on the bill,” Susan states.

Encouraged by her online success, in 2010 Susan opened a brick and mortar version of EyeItalia, in Sausalito, California, just north of San Francisco. She stocks plenty of Italian fragrances and beauty items, luxury Italian linens, artisan jewelry, and a wide selection of Rossi stationery items. Now all her customers can touch and feel the Italian goodness she features on her website!

Susan’s Italian saga is still unfolding. In 2006 she purchased an abandoned farmhouse in the beautiful “comune” of Volterra (Tuscany). Badly in need of renovation, Susan has been working diligently on the house during her twice yearly treks to Italy.

Susan Naythans and Mattia Rossi at the Rossi pressroom

Susan Naythons and Mattia Rossi amidst the presses at the Rossi factory

Featured Retailer: The Paper Merchant

Posted on January 29, 2013 by Rossi1931

If the bright yellow bike parked out front at The Paper Merchant doesn’t make you smile, then what’s inside definitely will.

Along with room after room of paper, greeting cards, gifts, wrapping paper, journals, books, and calendars, you might also find a rubber chicken or two. That’s because it has become the owners Stephen and Patricia Burnham’s signature gag gift, and they sell a lot of them, along with of course, paper.

bike

Residing in a historic Gothic Revival house on bustling Third Street in Geneva, Illinois, this big little stationery retailer has been printing and selling fine stationery for over 30 years. The house itself has an interesting style which seems to suit the creative atmosphere of the Paper Merchant perfectly. Built in 1869, it was originally a summer home for a Chicago attorney and later converted into retail space.

Custom printing makes up a good portion of the Paper Merchant’s business. Equipment is housed in the store’s basement, and depending on the time of year, custom invitations can be turned around quickly, sometimes within a day.

Many a customer has come to the Paper Merchant following a disappointing experience with an online retailer. “Buying online has its place, but this is a tactile kind of business and customers want to touch the paper, feel the weight and texture, and compare colors… in person, not on a computer screen,” said owner Steve Burnham.

cards

The Paper Merchant sells a steady stream of Italian designed Rossi products including wrapping papers, gift tags, albums, file folders, and notepads. Customers seem to quickly sense the difference in the quality of Rossi stationery, even its product packaging.

decorative

Steve says: “The Rossi products are always a mark above the rest. When we tell customers they’re manufactured in Italy, they seem surprised and take a step back.”

Their best-selling Rossi design is the iconic Fashion decorative paper with its distinct mid-century vibe. “To me she represents Italian style and fashion, where it all started. Our customers love that paper,” he adds.

The Paper Merchant seems to have figured out what customers want. In today’s market, that’s unusual. But then so is the Paper Merchant, a Geneva treasure.

Sarah, owner Steve Burnham, and Dawn at The Paper Merchant, Geneva, Illinois

For more info about The Paper Merchant, visit http://www.papermerchantgeneva.com/

To view a video of the Rossi1931 collection, click here.

For more information, visit http://rossi1931.com

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