Behind the Scenes: Sales and Marketing

Five Questions for Mattia Rossi:  An inside look at the Rossi brand from Mattia Rossi, who heads up the company’s sales and marketing efforts.

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from the left:  The Rossi’s,  Taddeo, Giorgio and Mattia
I’m sure customers would be interested to see three generations of Rossi historical archives… Do you have an in-house “museum” where you display your most interesting designs?  

The archive is very important, it holds many years of research and conservation. The material can be more or less expensive, from expensive art print books to simple postcards found at a market. Many items are from abroad. These have been accumulated over the years, not necessarily  something found and used for the collection that same year, sometimes it’s taken out years later.
Many of the items have an emotional value, which is probably the best part of it. An old magazine from the 30’s may generate an idea. It is a way to spread a culture, a taste.
During the 80’s Giorgio Rossi purchased an archive with art reproductions.
However, our archive is not open to the public, our staff may have access.
Over the years we have tried to acquire antique machineries and to restore them. In our factory we have dozens of antique machineries, partially still to be restored.

Your company does business in many countries, how do you appeal to the varying tastes of countries you are selling into, while staying true to your Italian heritage?  

Actually, it is true that we work with many countries, from Australia to New Zealand, Europe and North and South America and the number of countries increases every year. It is very important to remain within the Italian taste: vintage, retro, traditional Italian. The product has to be “recognizable” as 100% made in Italy, even before the customer sees the country of origin label. This intrinsic taste and value is perceived by the consumer. However, even if the made in Italy is the driving force, functionality, the right specs, the right price is what makes the product suitable for everyone.
Rossi has always had a special attention for the US market and not only because it’s an immense market but also because Americans have a cultural perception of stationery and the art of writing. There’s a tendency to anticipate trends which helps us to then be on the cutting edge in other countries as well.
As an example: Three years ago I was at the Stationery Show and I saw all this revival of letterpress, seen as a new trend while in Italy it was considered old, obsolete and old fashioned. Whereas an American printer saw it as an opportunity, an Italian printer discarded it as old.

Rossi is a true artisan brand—something  that  American companies are trying to build into their products these days. Tell us how you manage to avoid the “mass production” culture in your company and retain the high level of craftsmanship.

Taste, craftsmanship, quality, but if one wants to export his products into the world, one must be open to innovation and find a balance between taste and industrial culture.

I remember when I was a child, my father Giorgio ran the factory and there were many more workers than today (and probably less “feeling” for quality), my father used to say over and over again to those ladies: “Imagine it’s a box of chocolates and imagine how you want a box of chocolates: beautiful, impeccable, clean and perfectly made.”

In this age of electronic – everything, what is the hardest thing from a sales/marketing standpoint to keep your brand front and center with customers and prospects?

Electronics has helped us tremendously to become known globally, and in fact a lot of investments have been made in web-marketing. Communications are faster and easier and we’ve been able to speed up many tasks.  However the true ambassador of our company, beyond all technology, is our product, our brand and quality which enters in a shop or in a family, that is how a company wins faithful customers.

Tell us about your creative process and your creative team….. who does the wonderful artwork for your amazing patterns and designs? 

We start to work on the new products in June, so that the new products can be launched in January.  At first it’s sketches, designs, a study of what competitors are doing, new trends, brainstorming.  Then the sales are analyzed so that we can determine which products need to be increased and which collections should be decreased. Once the program is established, it is followed by various individuals and the new collection is created, both by internal design and graphic personnel, as well as by outside artists who work for us.

 

Think Outside the (Gift) Box!

There’s no reason to follow ALL the rules at Christmas, especially when it comes to wrapping presents. In fact, it’s the time of year when you can get a little crazy with the wrapping!

Go beyond green, red, and gold and consider some of these Italian-made decorative sheets from Rossi1931. Superbly printed, Rossi is well-known for producing a dazzling array of decorative papers featuring subjects as diverse as shoes to wine labels to vintage airplanes to Pinocchio figures.

So as you begin your marathon gift-wrapping season, think outside the box this year, and consider a few of these exciting choices:

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Is there a traveler on your list?  This sheet is all about color and fun!   What boy wouldn’t be excited to open this on Christmas Day?

shoe 1

A girl can never have enough shoes, (or shoe paper for that matter!)

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I cannot tell a lie, I love this paper! The beloved story of Pinocchio is a best loved paper from Rossi.  And it practically begs for you to tell your little ones the fable of Pinocchio!

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Stylish, retro and chic! The fashionista on your list will appreciate the vintage feel of this.

That’s just a small sampling of what is available from stationery maker Rossi 1931, a family owned company based near Florence, Italy. An icon of Italian design, Rossi has been making stationery products since 1931.  Now in its third generation, the company continues to craft its traditional designs, but adds innovative new designs every season. Every product is designed and made in Italy—a true artisan product.

A large selection of Rossi papers are now stocked stateside in Florida, making shipping and delivery a breeze throughout the US. For a list of retailers carrying Rossi papers, please click here.

To view a video of the Rossi1931 collection, click here.

For more information, visit http://rossi1931.com

 

 

Be Merry and Bright with Rossi Holiday Papers

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Thinking of your holiday gift wrap already?  If you’re looking for some stylish ways to dress up Santa’s presents, holiday themed papers from Rossi 1931 can make your gifts extra special.

‘Tis the season for poinsettia, holly and mistletoe! This Italian-made collection strikes just the right note of classic and holiday.  With brilliant colors and festive patterns, the Holiday papers are some of Rossi’s oldest and most cherished designs. Choose from a large selection of merry and bright colors, like these elegant holly, poinsettia, or mistletoe papers.

Poinsettia

holly

berries

Oh Christmas Tree, Oh Christmas Tree!

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Don’t forget the finishing touch….add a bit of flair with matching Holiday cards, gift tags and place cards.  It’s as easy as finding the right match for your greetings!

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Known for its vibrant patterns and rich colors, Italian-based Rossi has been producing fine papers since 1931. That’s when the Rossi family opened its doors near Florence, Italy and began creating traditional Florentine stationery, popular with American and British communities living nearby.  Today the company is run by a third generation of the Rossi family, still committed to producing the traditional patterns but adding innovative new designs to the mix every year.

The best part?  A large selection of Rossi papers are now stocked stateside in Florida, making shipping and delivery a breeze throughout the US.  For a list of retailers carrying Rossi papers, please click here.

To see a video of the Rossi1931 collection, click here.

For more information, please visit rossi1931.com

 

 

 

Rossi 1931 Launches New Blog

Italy-based Rossi 1931 has launched a social media program designed to provide timely, educational resources for consumers and retailers, as well as its international sales team.

The “Italian Stationery Blog” is being developed as a primary communication tool for Rossi’s social media efforts. The blog will feature customer profiles, company news and updates, and will share ideas and inspiration from projects using Rossi papers.

Mattia Rossi, Sales and Marketing Manager for Rossi said: “We recognize that more than 90% of internet users regularly visit social media networking sites. We hope to engage our customers on our blog with conversation, stimulate discussions and questions, and showcase all the great work that our customers do.”

Rossi’s many excellent retailers are listed separately on the US Retailers page.

For a video of Rossi’s paper collection, visit: http://youtu.be/1isRttYkxjw

For more information, visit: http://rossi1931.com/

 

 

 

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