Italy-based Rossi 1931 has launched a social media program designed to provide timely, educational resources for consumers and retailers, as well as its international sales team.
The “Italian Stationery Blog” is being developed as a primary communication tool for Rossi’s social media efforts. The blog will feature customer profiles, company news and updates, and will share ideas and inspiration from projects using Rossi papers.
Mattia Rossi, Sales and Marketing Manager for Rossi said: “We recognize that more than 90% of internet users regularly visit social media networking sites. We hope to engage our customers on our blog with conversation, stimulate discussions and questions, and showcase all the great work that our customers do.”
For a video of Rossi’s paper collection, visit: http://youtu.be/1isRttYkxjw
For more information, visit: http://rossi1931.com/