gift-wrap-chronicles

Rossi1931: Gift Wrap Chronicles

Although the tradition of gift giving has a long Christmas history, those gifts being presented in colorful paper and tied up in curls of ribbon is a relatively new practice. While Christmas cards began to be sent in the mid-nineteenth century it wasn’t until many years later that dressing up presents in Christmas finery caught on.

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coccoina-and-rossi1931-creative-collaboration

Coccoina and Rossi1931 a creative alliance

People around the world, mostly Europe, know the glue, Coccoina…. a fantastic story of packaging, advertising and design. First manufactured in Italy in 1927, Coccoina glue is a memory of many Europeans’ childhood.

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